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Social Entrepreneurship

Readings

Home  ›  ENTR 4800: Social Entrepreneurship  ›  Readings

Class 1 (Sept 12): Introduction to Social Entrepreneurship and Social Enterprise

This introductory class provides an overview of social enterprise and social entrepreneurship, and some of the key tensions that social entrepreneurs encounter
Theory: What is social entrepreneurship? What distinguishes social entrepreneurship from traditional entrepreneurship?
Practice: What is social enterprise? How is it different from social entrepreneurship? How does it differ from traditional business?

Readings:

  • “Social Entrepreneurship: The Case for Definition”, by Roger L. Martin & Sally Osberg. Stanford Social Innovation Review, Spring 2007: http://www.ssireview.org/articles/entry/social_entrepreneurship_the_case_for_definition/
  • “The Meaning of ‘Social Entrepreneurship”, by J. Gregory Dees http://www.impactalliance.org/ev_en.php?ID=19890_201&ID2=DO_TOPIC
  • “Social Entrepreneurship: Creating New Business Models to Serve The Poor”, by C. Seelos and J. Mair. (2005). Business Horizons, Vol. 48, No. 3, pp. 241-246.http://www.2008.sofimun.org/SOFIMUN2008-CM-UNECOSOC-Topic-A-extra_info-2.pdf
  • “Primer on Social Innovation: A Compendium of Definitions Developed by Organizations Around the World”, by Geraldine Cahill. The Philanthropist, Vol. 23, No.3, 2010.http://thephilanthropist.ca/index.php/phil/article/view/846

 

Class 2 (Sept 19): Motivations and Drivers for Social Entrepreneurship

Theory: What are the motivations, drivers, and strategic intentions of social entrepreneurship?
Practice: What are the implications of these drivers on social enterprise (business) models? How are social ventures blending business and social objectives?

Readings:

  • “Social Entrepreneurship: What Everyone Needs to Know”, by David Bornstein and Susan Davis. 2010. Oxford University Press. Part 1, pp. 1 – 47.
  • “Creating Shared Value”, by Michael Porter and Mark Kramer. Harvard Business Review, January-February 2011: https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=8062&i=8064&cs=1b64dfac8e4d2ef4da5976b5665c5540
  • “The Process of Social Entrepreneurship: creating opportunities worthy of serious pursuit”, by Ayse Guclu, J. Gregory Dees, and Beth Battle Anderson. http://www.impactalliance.org/ev_en.php?ID=22738_201&ID2=DO_TOPIC
  • “Social Enterprise in Context” and “Social Enterprise Classification”, by Sutia Kim Alter: http://www.4lenses.org/Setypology/se_in_context(follow all sub-links to Hybrid Spectrum, Dual Value Creation, Financial Strategy, and Program Strategy) and http://www.4lenses.org/setypology/classification(follow all sub-links to Mission Orientation, Business/Program Integration, and Target Market)

 

Class 3 (Sept 26): Business Modelling for Social Enterprise

Theory: What models exist for social enterprises? How do these models inform the structure and operations of the social venture? What are the key issues, tensions and considerations that make these models applicable to specific contexts?
Practice: How can business model development be applied to the development of a social enterprise?

Readings:

  • “Business Model Generation”, by Alexander Osterwalder and Yves Pigneur. Chapter 1 (Canvas) and Chapter 3 (Design).
  • “Rigour: How to Create World-Changing Spaces”. Centre for Social Innovation, pp. 14 – 29: http://socialinnovation.ca/sites/socialinnovation.ca/files/Rigour_How_to_create_World-Changing_Shared_Spaces_.pdf
  • “Models” and “Social Enterprise Structures”, by Sutia Kim Alter: http://www.4lenses.org/setypology/models(follow all sub-links to Fundamental, Combining Models, and Enhancing Models) and http://www.4lenses.org/setypology/structures(follow all sub-links to Organizational, Legal, and Ownership)

 

Class 4 (Oct 3): Identifying Business Potential

Theory: How do social entrepreneurs assess the business potential of their ideas?
Practice: What are the challenges associated with collecting and synthesizing market research data, and applying this data to making business decisions?

Readings:

  • “Business Model Generation”, by Alexander Osterwalder and Yves Pigneur. Chapter 2 (Patterns) and Chapter 4 (Strategy).
  • “Market Strategy Workbook 2: Assessing Critical Value Factors”, published by MaRS Discovery DIstrict: http://www.marsdd.com/entrepreneurs-toolkit/workbooks/market-strategy-workbook-2-critical-value-factors
  • “The Canadian Social Enterprise Guide, 2nd Edition”, published by the Enterprising Nonprofits Program. Chapter 4 (Idea Identification and Feasibility Analysis): http://www.enterprisingnonprofits.ca/sites/www.enterprisingnonprofits.ca/files/uploads/SEGUIDE_Web_Chapter_Four_0.pdf

 

Class 5 (Oct 17): Financial Modeling

  • Part A: Building a Financial Model for Social Enterprise
  • Part B: Financial Considerations for Social Enterprise

The first half of this class will be run “workshop” style using data from a real social enterprise and using Microsoft Excel to develop a basic financial model. The second half will focus on identifying key financial considerations unique to social enterprise.
Theory: How do you construct a financial model for your social venture?
Practice: What are the main cost drivers and revenue streams for your social venture? What are the various types of financing that social enterprises require, and how does this vary over the lifecycle of the business?

Readings:

  • “Business Planning and Financial Forecasting: A Start-Up Guide”, published by Western Economic Diversification Canada and Small Business BC, Pages 13 – 32: http://public-files.prbb.org/intervals/docs/16760815-Business-Planning.pdf
  • Financing Options for Social Enterprise”, by MaRS Discovery District.http://www.marsdd.com/entrepreneurs-toolkit/articles/Financing-Options-for-Social-Enterprises-non-profit
  • “Financing Options for Social Purpose Businesses”, by MaRS Discovery District. http://www.marsdd.com/entrepreneurs-toolkit/articles/Financing-Options-for-Social-Purpose-Businesses-for-profit

 

Class 6 (Oct 24): Operational and Human Resource Considerations

Theory: What are the unique HR and operational considerations that social entrepreneurs need to incorporate in their social enterprise?
Practice: What strategies and techniques can social entrepreneurs apply to effectively execute the operational and HR aspects of their social venture?

Readings:

  • “The Canadian Social Enterprise Guide, 2nd Edition”, published by the Enterprising Nonprofits Program. Chapter 5 (Planning for Your Social Enterprise): http://www.enterprisingnonprofits.ca/sites/www.enterprisingnonprofits.ca/files/uploads/SEGUIDE_Web_Chapter_Five.pdf
  • “The Challenges of Staffing and Leading a Social Purpose Business”, by John Braer and Michelle Tatos. http://www.redf.org/download/boxset/REDF_Vol1_4.pdf

 

Class 7 (Oct 31): Marketing and Legal Considerations

Theory: What are the unique marketing challenges that social enterprises face? Why is legal form such an important issue for social enterprise?
Practice: How have social enterprises applied marketing principles in the real world to market their social venture? What legal forms can social enterprises assume, and what are the pros and cons for each form?

Readings:

  • “Market Strategy Workbook 3: Strategic Marketing Approach”, by MaRS Discovery District. http://www.marsdd.com/entrepreneurs-toolkit/workbooks/market-strategy-workbook-3-strategic-marketing-approach
  • “The Canadian Social Enterprise Guide, 2nd Edition”, published by the Enterprising Nonprofits Program. Chapter 7 (The Legal Context): http://www.enterprisingnonprofits.ca/sites/www.enterprisingnonprofits.ca/files/uploads/SEGUIDE_Web_Chapter_Seven.pdf
  • “For Love or Lucre”, by Jim Fruchterman. Stanford Social Innovation Review, Spring 2011:http://www.ssireview.org/articles/entry/for_love_or_lucre/

 

Class 8 (Nov 7): Managing for Social Impact

Theory: What are the unique challenges of managing a social enterprise? How do social entrepreneurs manage for social impact?
Practice: How do you grow or scale up a social enterprise? How do social enterprises assess their social impact, and balance the various facets of “blended value creation”?

Readings:

  • “Simple Measures for Social Enterprise”, by Brian Trelstad.Innovations Journal, July 2008: http://www.mitpressjournals.org/doi/pdf/10.1162/itgg.2008.3.3.105
  • “Measuring Social Value”, by Geoff Mulgan, Stanford Social Innovation Review, Summer 2010:http://www.ssireview.org/articles/entry/measuring_social_value/
  • “Social Entrepreneurship: What Everyone Needs to Know”, by David Bornstein and Susan Davis. 2010. Oxford University Press. Part 2, pp. 48 – 74.
  • “Creating Large-Scale Change: Not ‘Can’ but ‘How’”, by J. Gregory Dees.McKinsey & Company “What Matters,” 6 April 2010: http://whatmatters.mckinseydigital.com/social_entrepreneurs/creating-large-scale-change-not-can-but-how-

 

Class 9 (Nov 14): Impact Investing and Social Finance

Theory: What are the key trends and issues being addressed in the impact investing and social finance?
Practice: What range of organizations are actively engaged in impact investing? What innovative practices exist in these organizations?

Readings:

  • “Impact Investing: Harnessing Capital Markets to Drive Development at Scale”, by Antony Bugg-Levine. Beyond Profit, May/June 2009: http://www.rockefellerfoundation.org/news/publications/impact-investing-bold-models-drive
  • “Market Minded Development”, by Hima Batavia et al., Stanford Social Innovation Review, Winter 2011: http://www.ssireview.org/articles/entry/market-minded_development/
  • “Microfinance Misses its Mark”, by Anil Karnani, Stanford Social Innovation Review, Summer 2007: http://www.ssireview.org/articles/entry/microfinance_misses_its_mark/

 

Class 10 (Nov 21): The Enabling Environment for Social Entrepreneurship

Theory: What are the various constituent parts of an “ecosystem” required for social entrepreneurship to flourish?
Practice: What is the range and nature of activity related to social entrepreneurship across Canada and the world?

Readings:

  • “Social Entrepreneurship: What Everyone Needs to Know”, by David Bornstein and Susan Davis. 2010. Oxford University Press. Part 3: pp. 75 – 128.
  • “Patterns, Principles, and Practices”, by Stephen Huddart. The Philanthropist, Vol. 23, No. 3, 2010:http://thephilanthropist.ca/index.php/phil/article/view/852

 

Class 11 (Nov 28): Student Pitches to Social Investors

Student teams will present their social enterprise pitch to a panel of social investors.
No Readings

 

Class 12 (Dec 5): Student Pitches to Angel Investors

Student teams will present their social enterprise pitch to a panel of Angel investors.
No Readings

 

Class 13 (Dec 12): Course Review

Review of key course themes, and debrief from business model pitches.
No Readings

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    This site hosts information on social entrepreneurship courses developed and taught by Karim Harji and Norm Tasevski.

    We’re always interested in collaborating with individuals or organizations to enhance the quality and accessiblity of teaching material related to social entrepreneurship. Get in touch with us if you have a question, comment, or suggestion.

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